about RHW

Welcome to RHW

We love what we do

Red Holly Works(略してRHW)は、クリエイティブなあらゆる活動のプラットフォーム。
RHWというプロジェクトネームは、そこに参加するすべての仲間を歓迎し笑顔にしたいという想いから生まれました。ネーミングの中心となる holly(ヒイラギ; 柊)は、「先見の明・保護」といった花言葉を持ち、大切な仲間を歓迎し明るい未来へと導いてくれる縁起のよい植物。美しい赤い実(Red)をつけます。


活動の拠点を渋谷区神宮前から東京江東区の清澄白河に移し「cafe&bar MEDIUM(ミディアム)」とショップ内装・看板、住居リノベーション、オリジナル家具などのデザインから施行までを取り扱う「ADD(art decoration design)」を展開。

Red Holly Worksは、大きさの単位「m.S.M.L.m.」を名付けた場をつなげていくことで、サイズでは表現できない無限の広がりを実現していきます。

最初に始動したのはcafe&bar MEDIUM。‘ミディアム’という言葉は[メディア]という言葉の語源、波動が伝播する場という意味合いも持ちます。MEDIUMをADDがサポートすることで相乗効果を生み出しています。

さて、RHWが見据える、茶酒房 micro、life shop SMALL、cafe&bar MEDIUM、studio LARGE、旅籠 macro 各プロジェクトにご期待ください。

Red Holly Works (RHW) is a platform for various creative activities and it’s started with our wishes to make people smile and feel welcomed.

“Holly” has its meaning, “vision & care”, and bears red berries. We’d like to welcome great friends and hope “Holly” will lead us to the fruitful future.

It’s believed that “Holly” is a good luck charm and people plant it at the North-East corner (Omote-Kimon) and sacred bamboo at South-East corner (Ura-Kimon) to protect against evils.
We have days called “Setsubun” which are all before a change in each seasons and we put a head of sardine and holly leafs (Hiiragi-Iwashi) on doors to remove any negative vibes.
In the Western countries, they decorate dark green leafs with red berries on Christmas for the same purpose.

RHW moved from Shibuya, Jingumae to Kiyosumishirakawa in Koto ward, Tokyo.
We open “cafe&bar MEDIUM” there and have started designing unit, “ADD(art decoration design)”.
We design and make original furniture, houses, shops, advertising displays etc.

“Medium” has its origin in “place where wave propagates” and it has synergistic effect when ADD supports “MEDIUM”.

We’ll also start other projects, “茶酒房 micro” which is a place for tea and bottles, “life shop SMALL”, “Studio LARGE” and “旅籠 MACRO”.
We’d like to express the boundless world with these names included the unit names – micro, small, medium, large and macro.
Please follow and join us!

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